January 17, 2018
By Marita Setas Ferro
Fine arts are physical representations, metaphorical, redundant (or not), passionate, inconstant, liberating, misunderstood - sometimes - curious and disconcerting. It is in this way that we see ourselves next to Marita Setas Ferro, one passionate about the arts, culture, communication and research. Here are the keywords that form the vast knowledge of a designer who readily reveals to us that painting, fashion designers, and sculpture are not such distant things. With a vast national and international career, Marita Moreno has an objective that needs to be admitted by everyone: make a difference.
The awakening of a love (lifelong) Since the 10 years of age that the artist creates, shapes and awakens. She began with pieces of ceramics in her mother's atelier and, at that moment, culminates the result of the 90's. From 1993, Marita begins by dedicating herself to pieces in stone, metal and wood, "when I go to a Workshop in metal sculpture (Hannover, Germany) where I learn to weld - I fell in love with the ability of the fire and the temperature to change the metal. " With a diversified academic and professional background, the desire to demystify the various art demonstrations was certainly something that the artist wanted to accomplish and was built along the course of the academic journey, "I have always had an open and different perspective of fashion, perhaps because the last one year of CITEX (where we developed our individual collection) was made at the same time as the first year of sculpture at ESBAP (now FBAUP) in the course of the night. ", says Marita.
Curiosity, the first driver and a destiny that would become something of a hardening recognition, allowed the artist to maintain a connection with the FBAUP simultaneously with the different works she did with the companies and to teach her at the Tree School . Admitting that sculpture, fashion designers and painting are not as different as one thinks the designer admits, "it was only in the twentieth century that they distanced themselves widely from the 1950s onwards ... I think it was even in this" broth " that I was being created, allowing to produce this opening and the search to find the difference. "The" Garment as artistic three-dimensional object ", master's thesis of the artist, was the demonstration of some of the approaches in which the designer approximates linking the arts and fashion, "it is from here that the link between sculpture and clothing becomes a constant of my professional production (wardrobe), artistic production and fashion production, where I develop a series of objects in textile art - whether sculptural or wearable. "
It is in 2008 that Marita Moreno brand appears, currently recognized as a national and international reference, distinguished by exclusivity and creativity. After several years of work with clothing, Marita Setas Ferro dedicated herself to a solo project, "it was time to move forward with a project of mine that was related to my background as a sculptor as well as a teacher."
It is in 2008 that Marita Moreno brand appears, currently recognized as a national and international reference, distinguished by exclusivity and creativity. After several years of work with clothing, Marita Setas Ferro dedicated herself to a solo project, "it was time to move forward with a project of mine that was related to my background as a sculptor as well as a teacher." Initially, a brand of clothing and fashion accessories appeared and was subsequently restricted to a production dedicated to the production of fashion accessories (shoes, wallets) in the year 2016. Several collections such as "What About Skin", "Miramar "," Summer Clouds "and" Dali "(Spring-Summer), were titled as" original "," bold "and" exclusive ", but it is about the" Miramar "collection that we focus on.
The artist claims that it was not easy to find bold, stylish pieces unique to a vegan consumer, "I always thought there was a gap in this type of market. There is still great prejudice on the part of people to think that a vegan brand is associated with craft and / or hippie. "Being the collection devoted to veganism, the non-exploitation and consumption of animal products was a maxim, and as to enter a world where environmental issues are an increasingly insane concern in the eyes of many, Marita (brand) wanted to release a visual cry for the need to rethink the subject, which in fact always interested the brand and, as the same states, "more and more, it makes perfect sense."
